What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship multiplied, nothing more! And advertising copy, or copywriting, is salesmanship in print.

Date:
From: JTshop

Push Their Emotional Hot Buttons.

Incorporating Proof and Believability.

The Unique Selling Proposition (USP).

The Headline.

The More You Tell, The More You Sell.

Write To Be Scanned.

The Structure of AIDAS.